Music video research
Common people – pulp Genre Britpop and alternative rock Type of video Disco- themed, theatrical Target audience – primary and secondary The primary target audience was a broad 90s British alternative and Britpop audience, specifically resonating with working- class listeners who felt frustrated by economic struggles and “class tourism”. The song sat deeply with everyday people who were sick and tired of the romanticization of poverty, Aswell as the disappointment from upper class people who looked down upon the lower class. The secondary audience is anyone who enjoyed more niche Britpop, especially in a time where oasis and blur were the big dogs of 90s Britpop Use of camera Quite stationary as the characters lip-sync the lyrics Camera pans during the street scenes In one of the most famous visual motifs, Cocker is shown trapped behind the metal bars of a supermarket shopping cart. The camera frames him tightly to mirror how the wealthy female character in the song treats working-class...